The 360 Degree Feedback Company
Experts in online 360 degree feedback tools
We have been designing and running 360 degree feedback tools (not sure what a 360 feedback survey is? find out more here) for over 20 years, helping thousands of people to benefit from the insights they receive.
Because once you know what's helping you to be successful (and what's holding you back), you're in a much better position to develop your leadership skills and achieve your potential.
Our 360 degree feedback software is hosted on our own secure online platform. We have a wide range of 360 feedback survey tools that are suitable for any size of organisation, from small to global with multiple language options. Our surveys are easy to complete, ready to go and can easily be adapted to your own brand.
Each individual requiring feedback receives a link to a nomination form where they can enter the details of the people they would like feedback from. After the nominations are submitted, our system automatically sends an email, inviting them to provide feedback using unique web links.
Respondents are asked to rate behavioural statements on a five point scale, with a couple of verbatim questions. The responses to verbatim questions have proven to add valuable insights to the feedback process.
Choose from our standard surveys or talk to us about custom design. We'll help you to decide what to ask and the best to way to collect and collate the results.
Introducing Mercury AI: Smarter 360 Feedback Insights
Unlock deeper insights from your 360 feedback data with Mercury AI™, GFB's intelligent reporting technology designed to turn feedback into meaningful development actions.
Available across our Leader and Manager 360 Feedback tools, Mercury AI enhances traditional reports by providing clear, personalised summaries that help individuals and organisations quickly identify what matters most.
Individual 360 Reports
For individual participants, Mercury AI generates a comprehensive summary of the feedback received, highlighting:
- Key strengths and areas of impact
- Development opportunities
- Emerging themes across respondent groups
- Actionable recommendations to support growth and development
Rather than spending time interpreting large volumes of feedback, participants receive a concise narrative that helps them understand the story behind their results.
Group 360 Reports
For teams and leadership groups, Mercury AI analyses open-ended comments and verbatim feedback to identify:
- Common themes and patterns
- Shared strengths across the group
- Collective development priorities
- Key messages emerging from respondent comments
This enables organisations to quickly understand the overall feedback landscape, making it easier to shape development initiatives and target investment where it will have the greatest impact.
Available Now
Mercury AI is now available with our Leader and Manager 360 Feedback solutions and can also be incorporated into bespoke assessment and feedback programmes as part of the development process.
Whether you are delivering leadership development, talent programmes or organisation-wide feedback initiatives, Mercury AI helps transform feedback data into practical insight, faster than ever before.
Turn feedback into action with Mercury AI
Our Services
Bespoke 360-Degree Feedback Surveys
Tailored to your organisation's specific requirements, our bespoke surveys provide comprehensive insights to drive performance and development.
Off-the-Shelf 360 Products
Based on the Schroder framework, our ready-made surveys are designed for Leaders, Managers and Individual Contributors.
Sector-Specific Solutions
We offer specialised 360 feedback products tailored to the unique needs of various sectors including; Legal, Sales and Education.
Bespoke 360 Degree Feedback Tools
A bespoke survey is likely to reap the greatest benefits.
When you use a survey built using our 360 degree feedback software that's tailored to your business language and goals, you and your people will gain the most rewards. That's because it's designed in your brand, using your colours, fonts and logo to increase employee connection and engagement.
Creating an effective 360 degree feedback tool needs three key elements:
- A robust competency framework
- A set of clear and insightful questions
- A simple and efficient survey system.
Using our simple and reliable 360 degree feedback platform we can provide the whole suite or just one element if you prefer.
Want to use an existing survey?
Our suite of 360 Degree Feedback Tools
Each 360 degree feedback tool has been designed for a different job level, industry or requirement.
We use the Schroder High Performance Managerial Competency Framework to build our 360 degree feedback tools, because it has been extensively validated across a wide range of industries and job levels.
This framework is also excellent at helping to differentiate between high performers and average performers, which means the feedback survey results make it easier to identify talent and manage individual performance more effectively.
Our 360 degree feedback tools are ideal for a one-off or annual development initiative, or as part of a wider development programme. They are all delivered via our online 360 degree feedback platform and you can either manage them in-house using our survey administration platform or we can manage the project for you.
360 degree feedback tools for leaders
Designed for executives and directors operating at a strategic level
360 degree feedback tools for managers
Designed for people with line management responsibility
360 degree feedback tools for individuals
Designed to provide developmental feedback from peers and colleagues
180 degree feedback tools
Designed to provide detailed feedback on a particular area of work
360 degree feedback tools - education sector
Designed for people working within educational settings
360 degree feedback tools - legal sector
Designed with those managing or working within law firms
360 degree feedback tools - sales sector
Designed for people running or working within sales teams
Bespoke 360 degree feedback tools
Designed and built for your organisation
Learn More
We can provide
360 Degree Feedback Tools for Leaders
360 degree feedback for leaders on their high level behaviours.
Updated in July 2026 to reflect modern working practices, our comprehensive Leader 360 degree feedback tool includes 66 statements, 2 free-text questions, and typically takes around 20 minutes to complete.
In order to ensure you have feedback from across the business, you can invite up to 21 people to participate.
Our individual report comes as standard with the survey and has also been refreshed in our recent update. We also offer a group option, which examines the broader team strengths and development needs.
In addition our individual leader report can also include an AI generated summary of the full results including key strengths, development areas and personal recommendations.
360 Degree Feedback Tools for Managers
360 degree feedback for first and second line managers.
Our comprehensive Manager 360 degree feedback tool also updated in July 2026 includes 44 statements, 2 free-text questions, and typically takes around 10 minutes to complete.
In order to ensure you have feedback from the line manager and direct reports, you can invite up to 21 people to participate.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
Like the leader report an AI generated summary of the full results including key strengths, development areas and personal recommendations can also be included.
360 Degree Feedback Tools for Individuals
360 degree feedback for people with no line management responsibilities.
Our comprehensive Individual Contributor 360 degree feedback tool includes 55 statements, 2 free-text questions, and typically takes around 15 minutes to complete.
In order to ensure you have feedback from peers and colleagues, you can invite up to 21 people to participate.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
180 Degree Feedback Tools
180 degree feedback to identify strengths and development areas, simply and effectively.
Our 180 degree feedback tool includes 44 statements, 2 free-text questions, and typically takes around 10 minutes to complete.
In order to ensure you have feedback from the line manager and direct reports, you can invite up to 21 people to participate.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
360 Degree Feedback Tools - Education
360 degree feedback surveys for people, managers and leaders working in education.
We have adapted our standard 360 degree feedback tools to make them highly relevant to the educational sector.
They do not assess teaching ability, but rather the behaviours associated with managing themselves, making decisions, planning, monitoring progress, and building and maintaining relationships.
Our range of feedback survey options take into account both the role level of the individual and whether they are working in primary / secondary education, or tertiary education.
And we have also adapted the reports so that they focus on how best to use the information to maximise performance in the educational environment or an educational role.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
360 Degree Feedback Tools - Legal
360 degree feedback surveys for people and leaders working in the legal profession.
We have adapted our standard 360 degree feedback tools to make them highly relevant to the legal sector.
They do not assess the ability to practice law, but rather the behaviours associated with managing themselves, making decisions, planning, monitoring progress, and building and maintaining relationships.
Our feedback survey options take into account the role level of the individual (leader or law professional).
And we have also adapted the reports so that they focus on how best to use the information to maximise performance in a legal environment.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
360 Degree Feedback Tools - Sales
360 degree feedback surveys for people, managers and leaders working in sales.
We have adapted our standard 360 degree feedback tools to make them highly relevant to a sales environment.
They do not assess sales success, but rather the behaviours associated with managing themselves, making decisions, planning, monitoring progress, and building and maintaining relationships.
Our range of feedback survey options take into account the role level of the individual (professional or a manager/ leader).
And we have also adapted the reports so that they focus on how best to use the information to maximise performance in a sales environment.
An individual report comes as standard with the survey and we also offer a group option, which examines the broader team strengths and development needs.
HR Director Pharmaceuticals Sector
"We rely on GFB for all our 360 and employee feedback surveying. They have managed these services for 8000 employees in thirteen languages for three years.
Their service is excellent, they have proactively developed both services to meet the changing needs of our organisation over the three years that they have worked with us. Their service team is always one step ahead of us providing us with clear guidance about how to make the service more cost effective, value added and state of the art."
Empowering Performance Through Insightful 360° Feedback
At GFB, we specialise in designing, building, and hosting bespoke 360-degree feedback surveys tailored to your unique needs. Our expertise extends to offering off-the-shelf 360 products based on the renowned Schroder framework of high performance. Whether you're looking to enhance leadership, management, or individual contributor performance, we have the right solution for you.
See how it works
Ready to take your organisation's performance to the next level? Contact us today to learn more about our bespoke and off-the-shelf 360 feedback solutions and organise a demo with one of our experienced team.
Why Choose GFB360?
Expertise and Experience
With years of experience in the field, our team is dedicated to delivering high-quality feedback solutions that drive real results.
Schroder Framework
Our products are based on the Schroder framework, ensuring a proven approach to high performance and development.
Comprehensive Support
From survey design to implementation and analysis, we provide end-to-end support to ensure your success.
Our Clients
Why companies like GFB?
"The GFB fully managed 360-administration service was seamless. The GFB speed of response, together with the flexibility of customisation and the managed service option was ideal for us. Yes, the 360 was outsourced – but it felt like our own and that was exactly what we needed. We have received excellent feedback on the 360 with a lot of participants commenting that it has given them a whole new level of insight in its own right."
Rowan Fyfe
Group Head of Leadership and Talent at RS Group
"GFB turned everything around very quickly - within the month that we created the questions, GFB had got the bespoke 360 online and launched. Any questions we had were answered very promptly and the self-administration system worked very well for us. The whole process has been extremely straightforward."
Alana Inness
Performance & Selection Partner at B&Q
“The GFB 360 feedback system is very easy to use and is not a time consuming tool like others I have used previously”
Tim Roberts
Learning and Development Business Partner at Missguided